Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI
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AdAge Retail Marketing Report
QSR Ad Insights Report
Concerns about obesity and health are shaping advertising strategies for Quick Services Restaurants – an industry that spends billions on media every year. Learn how the leading players are responding to this new environment in our complimentary QSR Ad Insights Report.
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Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI
Insight Center
What creates inspiration? At Kantar Media, we think passionate experts, sound methodology and pertinent analytics help inspire our clients to make creative business decisions everyday. By transforming data into insights, we provide even more opportunities for success.
Measuring Acceptance and Avoidance of TV Advertising to Maximize ROIMillward Brown and Kantar Media created a new performance metric to help understand tuneaway behavior and minimize ad avoidance.
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Kantar Media Launches Audience Advisor
Advanced TV audience measurement service provides high-quality return path data projecting to a...
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The analysts at Kantar Media recently pulled together a pile of data on what the last decade of championship football has looked like on America's TVs. - Harvard Business Review
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