Ten years ago, if you craved entertainment, you flipped on the TV. Today, consumers are still viewing hours of video every day – but now this content is breaking out of the box. And as our behavior has evolved, advertisers have been quick to reach out to us through new digital platforms.

Kantar Media is now measuring Online Video ad placements within nearly 100 video sites, capturing both ad occurrence details and the video creative. Our monitoring coverage is focused on popular, leading sites offering premium content that attracts a significant audience as well as strong advertiser interest. This paper provides insights about strategies and messaging approaches used by auto manufacturers, a category that has been an early adopter of the Online Video channel.

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