As tablet technology has revolutionized consumer behavior, it's also generated significant interest among media owners as a new platform for distributing content to audiences. And wherever there’s a media audience, there’s a corresponding opportunity for advertisers. So it’s no surprise that marketers are also enthusiastically exploring how to take advantage of tablets as a commercial message channel.

Kantar Media’s commitment to provide strategic advertising intelligence for emerging digital media drove our digital team to analyze advertising creatives on tablets. We want to share with you our first exploration, which provides a moment in time snapshot of insights into magazine advertising on tablets.

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