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Insight of the Month - Archive

    • Our Latest Research

    • Kantar Media Audiences' latest research paper, "Horses for Courses - RPD or Peoplemeter?" outlines RPD's (return path data) evolution, current role and future considerations in audience measurement. 

      The paper was presented at the ESOMAR 2010 conference in Berlin on October 20, 2010.

      Click here to Download the PDF

    • Momentum Review

    • Read the latest issue of Momentum Review, Kantar Media's international perspective on media, monitoring and marketing.

    • Digital CMO Summit 2010

    • Check out Compete's Big Brand video filmed at the 2010 Digital CMO Summit, where media,advertising and agency executives exchanged perspectives on the Internet's redefining of the marketer's playbook.

  • Insight of the Month - Archive

    Insight of the Month - Archive

    2010

    July - Insight of the Month July

    June - Insight of the Month June

    January - Insight of the Month January

    2009

    December - Insight of the Month December 2009

     

     

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    • Latest Press

    • Kantar Media Introduces Internet Ad Network Reporting

      First to offer insight into companies, advertisers and products running on ad networks Analysis...

       
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    • In The Press

    • Jon Swallen, senior vice president of research at Kantar Media, talks to Media Life about what categories are leading the recovery, what's still lagging, and how automotive will hold up going forward - Media Life Magazine

       
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