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    • Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data

       

      August 24, 2012 in AdExchanger, by David Kaplan

      Even if TV ads aren’t available for real-time bidding — but that’s only a few years away,

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    • Saatchi & Saatchi LA and Team One To Use Kantar Media’s TV Audience Viewing Research Integrated with Auto Purchaser Data For Behavioral Segmentation of Car Buyer Tuning Behavior

      Media planning tool allows for advanced ROI analysis on behalf of automotive accounts

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    • Pursuit Channel Chooses Kantar Media’s DIRECTView™ Service For Audience Measurement and Insights

      Hunting and fishing television network using data integrated with HH attributes from

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    • Kantar Media and GroupM to Explore Value of Return Path Data Integrated With Other Data Sets for Defining Consumer Behavior

      First initiative will overlay purchase data from Kantar Shopcom with Hispanic audience tuning behavior licensed

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    • J.D. Power and Associates Announces Collaboration with Kantar Media to Enhance Media Analytics By Integrating Auto Retail Transaction Information with TV Audience Viewing Behavior

      Initiative to Yield New Insights for Automotive Advertisers

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    • Court Rules in Favor of Kantar Media and Denies TRA’s Bid for a Preliminary Injunction

       

      Cites Doubts About Validity of TRA’s Patent

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    • Nielsen To Integrate Set Top Box Data From WPP’s Kantar Media Into Local TV Audience Measurement

      New York, USA (July 25, 2011) – Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading

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    • Kantar Media and Charter Expand Data Integration Beyond Los Angeles

       

      Program matches aggregated audience viewing with anonymous third party preference data for enhanced advertiser insights 

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    • Millward Brown And Kantar Media Introduce “Tuneaway” Study, Which Measures The Impact Of Creative And Media Placement In Ad Avoidance

       

      Findings Show Media Placement Has More Influence than Creative in Triggering

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    • Kantar Media and Experian Marketing Services Integrate Demographic Data with Viewing Behavior To Better Define and Target Audiences

      Initiative, part of Kantar Media’s Data Partner Program, will make possible segmentation of audience viewing behavior based on

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