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    • Kantar Media Forms Global Ad Intelligence Sector

      Terry Kent named Global CEO

      New York, NY, March 11, 2013 – Kantar Media, which provides Internet, TV and radio audience measurement in 59

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 3 Percent In 2012

      After three years of consecutive growth, 2012 U.S. ad spend reaches $139.5 billion; Olympics, election contribute to gains.

      New York, NY, March 11, 2013 –Total

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    • Kantar Media Releases March Madness Advertising Trends Report

      New York, NY, March 6, 2013 – Anticipation is building for the annual NCAA Division 1 Men’s Basketball Championship, better known as “March Madness,” which tips off

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    • Kantar Media Reports on the Advertising Vitality of the Academy Awards

      Historical Advertising Data Showcases Ad Pricing Trends and Top Marketers; Super Bowl Overlap Increases as Sales Rise

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    • Kantar Media Reports Super Bowl Spending Reached $1.85 Billion Over The Past Ten Years

      Historical Advertising Data Showcases Super Bowl’s Biggest Spenders, Rising Ad Rates, Competitive Clutter and First-Time Advertisers

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    • Kantar Media Acquires AdGooroo

      Integration of leading digital media intelligence provider will enhance ability of Kantar Media to holistically measure global digital media landscape

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 7.1% in the Third Quarter Of 2012

      New York, NY, December 17, 2012 – Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5

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    • Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

      New tracking service from Kantar Media is first to monitor actual online video ad occurrences and creative, providing insight into use of online video in brand marketing

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    • Cross-Platform Measurement And The Heisenberg Uncertainty Principle

      By Terry Kent, MediaPost, October 22nd 2012

      There is a theory in quantum physics that says the very act of

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    • Kantar Media Reports U.S. Advertising Expenditures Increased 0.9 Percent In The Second Quarter Of 2012

      New York, NY, September 10, 2012– Total advertising expenditures in the second quarter of 2012 increased 0.9 percent from a year ago and finished the period at $34.4

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