About Us | Executive Team

About Us | Executive Team
About Us

In a world oversupplied with information, possibilities and advice, Kantar Media goes beyond. We aim to transform data into insights that inspire our clients to make creative business decision. In short, we supply inspiration. Part of the WPP Group, we partner with our clients to maximize opportunities in today's cross-media world.
Terry Kent

Global CEO, Kantar Media Ad Intelligence

Terry Kent is a veteran in the media information and marketing research businesses. His career has focused on managing the operational and cultural transformations of dozens of companies and his achievements include successfully executing merger and acquisitions, and corporate expansion activities at companies ranging from start-ups to complex, international organizations.

Having started his career at Dun and Bradstreet, Kent moved to VNU in 1986 where he held a variety of executive-level positions and established a successful track record re-engineering and integrating VNU assets. Kent was one of the members of VNU’s original, five-person acquisition team in the US, leading operations and technology. During the mid 90s, he held several key leadership roles there, including President and Group President/Chairman positions.

Kent joined TNS Media in 2008 as the Digital Development Director, leading strategic initiatives and business development in the domain of new media/mobile. In 2009, he was named Corporate Business Development Director for Kantar Media and later that year was appointed CEO, Kantar Media North America. In 2013, Kent was named Global CEO of the consolidated Ad Intelligence business at Kantar Media. Under his experienced leadership, Kantar Media is focused on providing outstanding data and insights that help clients make the most informed, efficient and effective marketing decisions.

Kent is a graduate of Lehigh University with a degree in science and engineering.

Richard Fielding

Chief Client Officer, Kantar Media North America

Richard Fielding is Chief Client Officer for Kantar Media North America overseeing the development and promotion of new services and core products, benefiting existing clients, as well as driving new client acquisition.

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Fielding was most recently Vice President, Director Global Research Group, for Starcom MediaVest Group - USA, where he was responsible for developing and deploying core agency consumer insight-based tools for the agency’s network, as well as supplying global client research support, local agency research group oversight and managing global vendor relationships.
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He previously served as Vice President, Director of the Insights & Analytics Group for Starcom Worldwide and began his career with the company in Hong Kong as their Asian Regional Research Director. Fielding is a graduate of Sheffield University School of Management (UK), where he received his MBA, and Manchester University (UK), where he received his BA. Fielding also served as a Media Consultant for A.C. Nielsen in Indonesia and as a research director for the company in Malaysia.

Joel Pacheco

Senior Vice President of Human Resources, Kantar Media North America

As senior vice president of Human Resources, Joel provides strategic and functional leadership to human resource initiatives in North America.
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Prior to this position, he was the Global VP Human Resources and the Director of Human Resources for Raritan International, leading the delivery of strategic and operational human resources services to the organization’s global and regional operations. He has held a variety of other key human resources positions for technology and consumer product organizations over his career.
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Joel is a graduate of the University of Massachusetts and has his MBA from Northeastern University.

Amy Silverstein

Chief Financial Officer, Kantar Media North America

Amy Silverstein is a seasoned finance professional with significant experience in the marketing and advertising industry. As Chief Financial Officer, Amy oversees the financial management and reporting of our six North America businesses and partners closely with the Presidents of each in driving their strategic and financial objectives.

Prior to joining Kantar Media, Amy was the Senior Director of Financial Planning & Analysis for the North America division of sister-company Ogilvy, the advertising agency, where she managed not only the reporting and analysis function but also all acquisition and partnership activity and legal matters for the region. Previously, she led business development for an entrepreneurial technology company called SoftWatch that developed custom disease management websites for healthcare companies.

Silverstein received her Bachelor of Commerce from McGill University in Montreal, Canada and JD/MBA from Osgoode Hall Law School/York University in Toronto, Canada.

George Carens

President, Kantar Media Intelligence

George Carens is the President of Kantar Media’s Intelligence sector, the leading provider of strategic advertising and marketing information. George previously led Kantar Media SRDS and Kantar Media Healthcare.

For more than 18 years, George has helped marketers, advertising agencies and media companies improve their marketing, media planning and media sales. Under his leadership, SRDS and the Kantar Media Healthcare companies launched the industry-leading online media discovery and media planning portal, the first healthcare professional online measurement service, and unique data integration solutions in the consumer health and wellness marketing analytics space. George transformed a book-based and traditional-media oriented company into a nimble industry player that embraces the traditional while quickly responding to the new digital.

Prior to Kantar Media’s acquisition of SRDS in 2008, George held various management, marketing strategy and business development positions with the Nielsen Company, where he helped lead SRDS’ transformation to an online business and expanded its business model through the integration of media research lines of business.

George joined SRDS from AT&T in 1995 where he held product management roles in its Ameritech Advertising Services division. George is an MBA graduate of Northern Illinois University.

George Shababb

President, Kantar Media Audiences

George Shababb directs the team, strategy, and operations of Kantar Media’s Audiences sector, the U.S. leader in digital audience measurement. Shababb joined the company in 2000 as Senior Vice President where he spearheaded the strategic planning and business development for advertising expenditure measurement.

Prior to joining Kantar Media, Shababb was President of the Strategic Resources Group within VNU Marketing Information Services and was responsible for the management of Scarborough HealthPlus and the VNU Operations Center. Shababb has more than 30 years of Sales and Service, Marketing and Operational experience working with leading information providers including A.C. Nielsen, The NPD Group, and Rx Remedy. At A.C. Nielsen, he served as Vice President and General Manager of Nielsen Consumer Information Services.

Shababb held various senior management positions in Sales and Service at the NPD Group, and also served as Senior Vice President and Director of Operations for joint venture NPD/Nielsen. Shababb holds a Masters Degree in Statistics from the University of Connecticut and is a named inventor on two patents for technology facilitating data collection.

Stephen Davis

President, Kantar Media SRDS & Kantar Media Healthcare

Steve Davis is President of Kantar Media SRDS and Kantar Media Healthcare, where he was promoted from his previous role as SVP Sales & Client Service for those businesses. He has over 15 years of senior-level management experience in the media industry with a strong background in sales leadership, cross-company integration, e-media product development, marketing research and analytics.

At Kantar Media SRDS, Steve has helped successfully transform the industry’s largest and most recognized publisher of media directories into the world’s leading online provider of media data and market intelligence. Steve joined SRDS (then part of VNU/The Nielsen Company) as Publisher for SRDS’ Business Publication Advertising Source in 1999. He later added the role of VP of Sales for PERQ/HCI and was named VP/Group Publisher for SRDS in 1995.

Prior to joining SRDS, Steve spent 7 years at BPA Worldwide where he served in a number of business development and operational roles. He was involved with the organization’s international business expansion in the Asia-Pacific region; and was General Manager for their Midwest Region in Chicago.

He has served as Chairman of American Business Media’s Publishers Advisory Committee, and has been a member of ABM’s Media Advisory Board. He is a frequent speaker, panelist and moderator at media industry events and was a guest-faculty member at New York University’s Summer Publishing Institute from 2004-2008.

Steve’s a graduate of Iona College in New Rochelle, NY.

Richard Stokes

President, AdGooroo

Richard Stokes is the founder and CEO of AdGooroo, a leading provider of Digital Marketing Intelligence. Richard is a long-time Internet marketer with over 15 years of experience in technology and advertising management. He was previously a technology executive at Publicis Groupe/Leo Burnett. He has a BS in Computer Engineering from the University of Illinois and an MBA in Entrepreneurship and Technology Management from the Kellogg Graduate School of Management at Northwestern University.

Richard is a regular speaker on search marketing topics, is a certified expert in both email marketing and conversion optimization, and is the author of "Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords" and "The Ultimate Guide to Pay-Per-Click Advertising".