Home › Business Units › CMAG › Press › Behind the Scenes of Political Ad-making ›

Behind the Scenes of Political Ad-making

    • CMAG'S WASHINGTON EYE SUITE

    • Your daily intelligence on DC influencer-focused advertising


      Thursday, March 29, 2012
      Sample Washington Eye (Print)
      complimentary subscription



      March 12-13, 2012
      Sample Washington Eye (TV)
      by subscription only

      Contact Elizabeth Wilner, [email protected], to begin receiving the Washington Eye.

  • Behind the Scenes of Political Ad-making

    CMAG

    Client Login

    The Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of buy, spend, and content analysis for political, public affairs and issue advocacy advertising.

    Behind the Scenes of Political Ad-making


    June 12, 2012 (Fox News)     - Campaign Media Analysis Group President, Ken Goldstein, discusses the role of local spot advertising in political ad spend in this Fox News interview. 

    Uploaded Weapons: Evolution of Political Ads
    Click on the image above to view the Fox News interview.

    Ken explains that “local spot advertising is going to comprise half of what is raised and spent in politics – whether that be a presidential race, senate races or house races, all added up." 

    According to Kantar Media, since Santorum dropped out of the GOP primaries, political ads have been 51% positive, 49% negative.

    BACK

    • Latest Press

    • Kantar Media Launches Exclusive Look at the Record Volume of Advertising Behind...

      “Eye on New Members” provides all TV ads aired by, for and against Senators and Members serving...

       
      More

    • Featured Product: AdAlerts

    • Never miss a new campaign ad again.  With CMAG's AdAlert e-mails you'll know when new ads hit the air and where they're airing.  CMAG's AdAlerts are all new - with links to 4 different video formats and first in market occurrence data.