October 2, 2012 on PBS Newshour

Kantar Media found that President Obama and Mitt Romney have spent eight times more money this year on Spanish-language ads than in 2008.

 
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NPR's Greg Allen went to Raleigh to explore how political ads were being used to target the growing Hispanic population in the state, and the messages the candidates are using to appeal to this younger and economically hard-hit group of voters.

Half of all the Spanish-language advertising is being spent in Florida, mainly in three markets - Orlando, Miami and Tampa. Denver, Las Vegas and Raleigh are also getting a lot of Spanish-language advertising. And Raleigh is a very interesting case because it's a market with a growing Hispanic presence.

In terms of Spanish-language ads, the Romney campaign has spent about half as much as the Obama campaign.