print Innovative Brand- and Behavior-Driven Segments Help Media Buyers and Sellers Bring More Media Dollars Online
Boston MA, – ( Marketwire - February 28, 2011) - Compete, a Kantar Media company, today announced Compete Media Planner™, the most comprehensive online measurement tool for brands that offers an unprecedented view of their online media and behavioral classifications. Based on ten years of working directly with advertisers across all major industries, the Compete Media Planner allows innovative brands to map out thousands of sites where audience segments spend the majority of their time. Advertisers and agencies can use this to identify and reach more than four thousand high-value segments with unmatched precision. Publishers and ad networks, on the other hand, can use this information to attract potential advertisers by demonstrating how effective they are at reaching those segments.