INFOGRAPHIC - Presidential Digital Duel: Obama Takes the Lead Online

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  • INFOGRAPHIC - Presidential Digital Duel: Obama Takes the Lead Online

    Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.

    INFOGRAPHIC - Presidential Digital Duel: Obama Takes the Lead Online

    By Katy Bachman, Adweek, September 28, 2012
    Both President Obama and GOP challenger Mitt Romney have poured plenty of money into Internet campaigns to lure voters and raise cash, but Obama's may have the edge in the online digital duel. According to exclusive data from Kantar Media Compete, Obama's online campaign site attracted more unique visitors in August than Romney's. 

    A state-by-state analysis shows that Obama's campaign sites pulls in more visitors than Romney in all but eight states. Romney's Facebook page bests Obama's in five states including the battleground states of Florida and Virginia.

    Donation page visits for both candidates has been steadily increasing, but Obama has the clear lead here also, with more than 2.5 million page visits compared to 1.6 million page visits for Romney's donation site.

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    • INFOGRAPHIC - Presidential Digital Duel: Obama Takes the Lead Online

      By Katy Bachman, Adweek, September 28, 2012Both President Obama and GOP challenger Mitt...

       
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