Traditionally, media planners made their best efforts using tools that recommend sites based on survey response data gathered from a small
sample of consumers. The Compete Media Planner (CMP) scores sites using actual online behaviors of 2 million consumers, delivering a new level of depth and precision in media planning.
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Where does Compete data come from?
Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.
Boston MA, – (Marketwire - April 29, 2011) - Compete, a Kantar Media company, today released its search market share data for March 2011 based on the search behavior of the company's panel of more than two million U.S.-based internet users.
Search activity picked up in March, with a 9.2 percent month-over-month (M-O-M) increase in total query volume across the engines and all five major engines experiencing query volume growth.
INFOGRAPHIC - Presidential Digital Duel: Obama Takes the Lead Online
By Katy Bachman, Adweek, September 28, 2012Both President Obama and GOP challenger Mitt...
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