Mobile Devices Bridge the Gap Between Online and Offline Shopping

Mobile Devices Bridge the Gap Between Online and Offline Shopping
Compete
Compete’s products and services are fueled by the largest integrated online consumer behavior and survey panel in the industry. Digital insights are interpreted by analytical experts in the automotive, financial services, media, mobile, online, retail, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.
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Mobile Devices Bridge the Gap Between Online and Offline Shopping

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Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors

Boston MA, – ( Marketwire - April 12, 2011) - Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping.

Smartphones help consumers shop smarter -- Smartphone owners are increasingly bringing their devices to the store. This finding is corroborated by the most recent Compete Smartphone Intelligence Survey, which showed that 56 percent of smartphone owners used their devices to check the price of an item online and 48 percent looked at consumer-generated reviews. Forty-nine percent have downloaded a shopping app to use while shopping in a store.

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