Ad Impact uses Compete’s unrivaled panel and proven methods to quantify the lift achieved by online internet advertising.  Marketers and advertising agencies can pair Ad Impact with their own media budget data to calculate campaign ROI to discover winning strategies.   

Benefits

• Prove the value of online display advertising campaigns.
• Optimize media strategies with a more complete view.
• Analysis informed by Compete’s industry expertise.

Features

• Exposed-Control Measurement: Ad Impact analyzes online behavior of consumers after ad exposure compared to a control.
• Actionable Metrics: measure a campaign’s impact on viewthrough to brand properties.
• Measurement of Offline Sales Impact with Ad Impact | SG: Compete has partnered with Kantar Retail to measure the impact of online advertising at the checkout counter. 

Deliverables

• Supported by industry experts: All data and analysis are presented in concise, easy-to-read, and easy-to-share formats.