Behavior Match uses Compete’s unrivaled panel and proven methods to help marketers and agencies develop innovative, efficient media plans.  Media buyers define a target in terms of behaviors that match campaign goals, such as “gadget shoppers” or “cooking enthusiasts” or “mobile plan pre-churners.”
 

Benefits

• Pinpoint the sites where your customers are most likely to be found: Behavior Match reveals where you should advertise to reach segments defined by intersections of interests, online habits, and demography.
• Reach your always-moving target audience:  Build plans and market to segments of consumers defined by dynamic activities like consideration and research cycles.
• Build plans to maximize reach or efficiency: Use Behavior Match to rank sites by how many target consumers they reach.

Features

• Constant monitoring of consumers’ online behaviors: Behavior Match uses specific online behaviors and demographic attributes to segment Compete’s panel.
• Standard and customizable segment definitions: Clients identify segments of interest and Compete uses powerful data-mining systems to quantify where that segment can be found.
• Offline data for consumer packaged goods and automotive marketers: Compete has partnered with Kantar Retail and J.D. Power to power media plans based on offline sales information.

Deliverables

• The results are delivered to the client in an easy-to-read and easy-to-manipulate Excel format, which the client can immediately use to guide media planning and buying.