Marketing Effectiveness Intelligence (MEI) reaches beyond individual site metrics to quantify consumers’ online behavior across multiple websites, and give marketers an overall view of their marketing success versus their competitors.

Benefits

• Quantity the success of your marketing spend: Determine the effect of your entire marketing spend on demand for your products.
• Understand how market forces influence consumers: Identify how changes in market forces and conditions impact your shopper pool and potential for business.
• Measure your potential for sales across channels: Determine your share of shoppers across your own and partner channels, and relative to the competition.

Features

• Aggregates cross-channel behavior: aggregates behaviors across sites to provide the best measure of market share.
• Separation of marketing influences: allows marketers to separate and measure the affect of both online and offline marketing spend across sales channels.
• Measures overall supply/demand: Uses supply/demand measures to understand what is driving or holding back sales relative to advertising and messaging.
• Online and offline insights: highly accurate and relevant insights into online and offline marketing.

Deliverables

• Metrics at any level: Metrics can be reported at the industry level, category level, brand level, and product or model level.
• Delivery tailored to your needs: Monthly read-out coupled with dashboards that together provide timely and actionable information to integrate into your business optimization processes.