Precisely target groups or segments of consumers based on their observed online behavior. After completion of a survey, Compete can combine survey data with consumer clickstream data to determine the connection between survey responses and actual behavior.

Benefits

• Reach your survey target directly: Compete Survey 360 allow marketers to precisely target consumers based on observed online behavior rather than using screener questions.
• Track pre and post-survey behavior: Only Compete allows you to combine survey analysis with the clickstream of those consumers to show alignment of behavior to attitudinal responses.
• Link online behavior to offline behavior: Use survey responses about offline activities to link offline actions to online behavior.

Features

• Event-based fielding: Field surveys based on a specific user event such as visiting a specific page on a website, or completing a specific online process such as search.
• Target using pre-defined or custom behavioral segments: Create highly specific behavior segments based on high or low-incidence activities.
• Add clickstream data: Continue the analysis of a group of users post-survey to observe actual online behaviors.

Deliverables

• Detailed industry analysis: Compete's team of industry experts provide detailed analysis of survey results to help understand consumers.
• Comprehensive delivery options: Compete can deliver raw SPSS files and banner books to support internal analysis by a client.