Echo Video Measures the Reach, Conversation, Behavior and Momentum of Viral Video Campaigns

BURLINGTON, MA - February 10, 2011 - Cymfony, a Kantar Media company and a leader in analyzing influence in social and traditional media, announces Echo Video, a new solution that measures online video impact by tracking its journey through the social media landscape. In addition to tracking socially shared copies of a video, Echo Video captures the demographic, behavioral and social media data related to the video. Layering in market intelligence analysis, Echo Video delivers relevant metrics and actionable insights to drive business strategy.

"Echo video addresses the needs of advertisers and agencies to understand valid measurements of viral video and the impact of this video on brands and campaigns," says Richard Pasewark, President, Cymfony.

Echo Video measures the success of a single video or a series of videos using fingerprinting technology to track video movement wherever it goes online. Echo Video also reports on the most popular video-sharing channels and answers questions like:

•     Where did the video go?
•     How many people watched it?
•     Where were viewers commenting and sharing?
•     What did they say?

"Echo Video addresses every aspect of a video campaign by bringing together the best of technology and analysis from Kantar Video, Compete, and Cymfony - digital partners and fellow Kantar companies," notes Pasewark.

About Cymfony
Cymfony, a Kantar Media company, provides market influence analytics by scanning and interpreting the millions of voices at the intersection of social and traditional media. Combining powerful automated analysis with expert human interpretation, Cymfony provides research solutions to help better understand consumer preferences, competitor strengths and weaknesses, and other information critical to a company's reputation, brands, products and employees. Cymfony works with marketing, research and PR professionals worldwide, offering a range of packaged and custom services to address specific intelligence requirements, such as social media strategy, consumer opinions and trends, customer satisfaction, PR measurement, and reputation management.
www.cymfony.com

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors - Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.
www.kantarmedia.com