Pharma Marketing - State of the Industry In 2011

Pharma Marketing - State of the Industry In 2011
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Pharma Marketing - State of the Industry In 2011

10/26/2011
On October 26, 2011 Kantar Media participated in an exclusive webcast as part of the ARF’s webcast series.
Presenters:

Richard Fielding - Chief Client Officer, Kantar Media North America

Beth Snyder Bulik - Reporter, Advertising Age

The webcast is a state-of-the-industry overview of trends in pharmaceutical marketing. It's been about 15 years since DTC advertising restrictions were loosened and the marketing of prescription drugs went from $0 to a $4 billion industry. We examined the advertising and marketing trends over the past few years, where we are now, and what the future might hold, including:

Healthcare reform and its potential impact

Pharmaceutical advertising trends and marketing on the web and in social media

The rise of retail pharmacies in the marketing chain

View Recording