To head Global Ad Expenditure operations

New York, NY August 15, 2013 – Kantar Media, the leading provider of strategic advertising and marketing information, has named George Pappachen the EVP of Strategy and Business Development for the Kantar Media Ad Intelligence group.

In the EVP role, Pappachen will work with Kantar Media’s executive management team to develop strategic plans, drive new digital business development, strengthen both existing and new third-party relationships and coordinate with Kantar Media’s affiliate countries. Pappachen will report to Terry Kent, Global CEO of Kantar Media Ad Intelligence.

Pappachen most recently was Global Strategy & Business Development Director at WPP’s Data Alliance, while also serving as Kantar’s Chief Privacy Officer.  He has held various senior leadership posts over the course of his career at WPP, including leading WPP’s research collaboration with Google and working with the group’s top revenue clients.  Prior to that he guided Dynamic Logic’s emerging media solutions division and launched its flagship mobile product, procuring launch clients and initial sales bookings. 

Pappachen has been recognized for his work as a researcher, having received ARF’s Rising Star designation and ESOMAR publication on several new media and data topics.  He routinely contributes to industry platforms and events. He guest lectures at leading business schools including MIT, Stanford, and Harvard and serves on several external and internal committees and advisory boards.  Pappachen is a graduate of the University of Florida and holds post-graduate degrees from Fordham University and St. John’s University.

About Kantar Media

Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media.  As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and social media monitoring. Our experts currently work with 22,000 companies tracking 4 million brands in 50 countries.