Archived: The Outlook For Newspaper Advertising
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Archived: The Outlook For Newspaper Advertising
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11/03/2011
On November 2, 2011 Kantar Media hosted a webinar on the state of newspaper advertising.
Presenter: Jon Swallen, SVP of Research, Kantar Media Intelligence North America
As the broader advertising market continues to rebound, how are local newspapers faring? Jon Swallen, an authority on the U.S. advertising industry and SVP of Research at Kantar Media Intelligence, shares insights mined from Kantar Media's ad tracking database. This webinar examines:
- Key ad metrics for print editions of local newspapers
- The growth in online spending at newspaper web sites and what’s behind it
- Industry sectors that have traditionally been primary drivers for newspaper ad revenue, including automotive and retail
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