print Ad creative and occurrence search and monitoring service also now includes ad spend data and in-depth creative analysis capabilities
New York, NY, May 08, 2011 – Kantar Media is introducing new capabilities for its ad creative and occurrence monitoring service, AdScope™ - including access to ad spend data, a new suite of reporting options – and increasing the speed at which breaking data is delivered.
The enhancements are designed to further solidify AdScope’s position as a single data source, and will enable users to gain deeper and faster multimedia insights on their competition by using detailed reporting and filtering at the creative and campaign level.
AdScope now offers a full suite of reporting options, including a browser-based application, ad-hoc custom ordering and Flash Facts, a new report that analyzes competitive activity for specific categories. AdScope tracks and reports on breaking as well as historical ad creative, spending, placement and occurrence, providing alerts on new advertising across television, radio, magazines, newspapers and Internet.
Enhancements to the ad monitoring service include:
- Exclusive reporting of TV ad spend data for the top 210 markets within 48 hours, enabling spending to be tracked from the onset of a campaign;
- Full descriptions of creatives making it possible for users to customize searches and reporting around specific creatives, taglines and keywords;
- Reporting on preset or customized attributes for a deeper understanding of the messaging strategy, for example Environmental, Bilingual or Olympics- themed creatives;
- Reporting on ad spend behind each creative execution and message type across TV, Internet, Print and Radio;
“This next generation of AdScope allows for fast, customized and detailed insight into an entire category or a specific campaign, enabling a more agile response to changes within a client’s competitive landscape,” says Mark Nesbitt, President, Kantar Media Intelligence North America. “Whether it is a media agency, creative agency or an advertiser, the new reporting flexibility will make it easier to adjust tactics and strategy based on competitive insights built on the strength of aggregated creative details.”
About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com