AdDetector™

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  • AdDetector™

    Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.

    AdDetector™

    AdDetector uncovers the latest TV creative and advertising activity to provide competitive intelligence for your tactical media plans. Offering flexible delivery including email alerts of television creative and occurrence information, AdDetector delivers insight into your competitors’ latest advertising move – within 48 hours.  

    Benefits

    • Stay ahead of the media curve with access to television creative, expenditure and occurrence information across 210 U.S. markets 
    • Understand of how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

    Media Coverage

    • Covers creative across a broad television spectrum:
    • Network TV
    • Cable TV
    • Spot TV 
    • Spanish Language Network TV
    • Syndicated TV

    Deliverables

    • Browser-based for anytime, anywhere access
    • View and download full-motion and color creatives 
    • Email alerts of new updates to creative collection, within 24-72 hours after initial airing
    • Historical 10-year database 
    • Access to television ratings for full media picture 
    • Customizable by media, market, company brand, category and many more 
    • Easy Navigation with a simple, expeditious search tool
    • Latest Press

    • Kantar Media Reports U.S. Advertising Expenditures Increased 3.5% in the Second...

      New York, NY, September 9, 2013 – Total advertising expenditures in the second quarter of 2013...

       
    • Intelligence In The News

    • U.S. Ad Spending Grows Fifth Quarter in a Row... But Pace of Growth is Slowing – up 4.4% to $32.5 billion. - Forbes

       
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