AdScope™

    • Black Friday Ad Insights

    • Black Friday

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      DirectHEATSM is Intelligence’s new source of competitive advantage for media sellers.

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    • Featured Product: Paid Search Strategies in the Travel Category

    • Get an in-depth analysis of competing Paid Search strategies in a category that is of interest to you:

  • AdScope™

    Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.

    AdScope™

    AdScope provides deep, fast multimedia advertising intelligence that enables you to scope out emerging competitive threats — from creative detail to strategic insights. As a single source for highly detailed ad creative, occurrence and spending data, AdScope shows you what, where and how much your competition is advertising at the creative and campaign level.

    Benefits


    • Get instant e-mail alerts of breaking competitive ads 
    • Analyze the ad spend behind each creative execution in the top 210 markets within 48 hours
    • Understand how your marketing campaign stacks up against the competition in order to fight back quickly and effectively
    • Get Flash Facts: weekly category-based trend reports

    Media Coverage

    • Television (network, cable, local cable, spot, Spanish-language network, syndicated) 
    • Radio (local) 
    • Magazines (consumer, Sunday, Spanish-language, custom) 
    • Newspapers (national)
    • Internet

    Deliverables

    • Web-based tool for 24/7 access
    • Full motion video creative and highest quality ad images integrated into single source
    • Immediate file purchase and delivery available within hours of initial airing
    • Detailed written ad descriptions make ad search easy

    For more information please contact Jack Daly at 212-991-6120 or [email protected] 

    • Latest Press

    • Kantar Media Reports U.S. Advertising Expenditures Increased 3.5% in the Second...

      New York, NY, September 9, 2013 – Total advertising expenditures in the second quarter of 2013...

       
    • Intelligence In The News

    • U.S. Ad Spending Grows Fifth Quarter in a Row... But Pace of Growth is Slowing – up 4.4% to $32.5 billion. - Forbes

       
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