Get valuable business insights from Kantar Media’s Local Cable service, a syndicated tracking of a sizable volume of cable advertising. Local Cable monitors multiple cable systems per market, allowing clients to differentiate commercial announcements that cleared in regional zones, versus market-wide.

Benefits

• Track local cable activity to stay informed of ground-breaking trends
• Understand how your marketing strategy stacks up against the competition in order to fight back quickly and effectively

Media Coverage

• Boston local cable
• San Francisco local cable

Occurrence level

Allows data access by:

• Date/time
• Cable system
• Network
• Category 
• Advertiser
• Brand
• Number of units

Deliverables

• Monitors 7 days a week, from 5:00 a.m. to 2:00 a.m.
• 10 cable networks per market 
• Speedy data delivery via E-Reports 
• Access to aired creatives