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print Stradegy is the research tool of reference for multimedia media planning and buying across the advertising industry. Track the latest advertising activity to create cost-effective strategies based on detailed competitive insights customized around your needs. Our flexible application allows you to zoom in from top-level overview to highly-granular detail.
Benefits:
For advertisers:
- Monitor your competitive landscape with detailed, timely and comprehensive information
- Plan and execute the optimal advertising strategy and tactics
- Respond fast and effectively to your competitors based on the latest ad spending, occurrence and creative intelligence
For advertising agencies:
- Develop and implement the best advertising strategy for existing and prospective clients
- Analyze the competition’s media plan (including expenditures, impressions, creative, and their placement) and identify growing categories, markets and ad budgets
- Take your new business efforts to the next level with targeted intelligence for pitches and prospecting
Media Coverage:
Tracks ad activity across 22 media:
- Television (Network, Spot, Cable, Syndication, Spanish-language, Branded Entertainment)
- Radio (Network, National Spot, Local)
- Magazines (Consumer, B-to-B, Local, Sunday, Hispanic)
- Newspapers (National, Local, Hispanic)
- Display
- Paid Search
- Online Video
- Outdoor
Allows data access by:
- Media type
- Media property (website, TV network/station, program type and many more)
- Geography (including regional editions and breakdown by market)
- Ad Size/Length
Features:
- Customizable: Choose how you view, filter, and download the information
- Browser-based: Get anytime, anywhere access
- Easy: Fast and easy interface and search tool
- Powerful: Detailed, current and comprehensive databases