Archived: Trends in Automotive Advertising
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Archived: Trends in Automotive Advertising
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« BACKArchived: Trends in Automotive Advertising
10/18/2010
On December 8, 2010 Kantar Media hosted a webinar on automotive advertising trends. This webinar examines: The 2010 rebound in auto ad spending – and why it’s less impressive than it seems
- Factory vs. dealer share of ad spend
- Advertising sales ratios – and the hidden truth they reveal about the category
- The importance of lease advertising
- The growth in spend for promotional sales events
- Budget allocations by medium
- Auto manufacturers' use of internet ad networks
- Examples of offline-online integration strategies
- Competitive clutter in TV pods
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