SRDS TV & Cable Source®

    • 10 Best Practices for Digital Media Planning

    • 10 Best Practices for Digital Media Planning

      Media planning, particularly for digital isn’t a single skill that can be mastered overnight. It’s a vast and constantly changing set of skills and instincts that, taken together, form an increasingly important expertise.

      That’s where this guide comes with ten essential best practices to turn you into a digital media planning hero for your brand.

      Click here to download the white paper

  • SRDS TV & Cable Source®

    For over 90 years, Kantar Media SRDS has responded to the changing needs of media professionals. We collect, organize and deliver the essential advertising data media buyers need to connect with media sellers and make their planning more efficient and effective.

    SRDS TV & Cable Source®

    This service provides planning information on all broadcast, cable, syndicated and alternative television advertising opportunities and contains valuable market information that helps you evaluate where you want to advertise and find outlets that meet your needs.

    Benefits

    • Target effectively through convenient online searches
    • Sort results the way you want
    • View and print the data you need
    • Create contact and traffic reports
    • View DMA maps
    • Consult market profiles
    • Link to additional valuable station information
    • Email sales, traffic, and promotions personnel
    • Market analysis—150+ ways to evaluate markets and select and allocate dollars

    Features

    • Over 2,300 detailed listings––identify ideal commercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, cable MSOs, syndicators, sales reps and place-based media
    • Over 1,200 updates every year, incorporated continuously online

    Deliverables

    • Annual solutions include online access and 1 print issue
    • Single-user solutions start as low as $699 (plus applicable shipping and tax)
    • Multi-user and IP-authenticated solutions are available
    • Latest Press

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    • In the News

    • SRDS Merges Print Analytics with Online (Folio)

      SRDS launches new online service combining Web and print properties (BtoB)

      SRDS offers integrated online, print database (BtoB)