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    The Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of buy, spend, and content analysis for political, public affairs and issue advocacy advertising.

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    • Top Five Most-Aired TV Ads of '12 Campaign

      By NBC's Mark Murray and Adam Perez, on MSNBC's First Read

      On First Read, we often discuss the size of TV ad buys. (Is it a $100,000 buy? A million-dollar buy?)

      But

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    • Obama and Romney Ahead In Ad Fight

      Posted by CNN Political Unit on March 8th, 2012

      The most aired political ads of the 2012 election cycle prove it's a battle between President Barack Obama and Republican

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    • Super Tuesday TV Spending Not So Super: PAC dollars dominate

      By Katy Bachman, Adweek on March 8, 2012

      If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million

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    • Political Ads

      Campaign Media Analysis Group President, Ken Goldstein, talks with C-Span's Libby Casey about the latest technologies in customized political advertising.

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    • Negative Advertising in Political Campaigns

      CMAG President Ken Goldstein spoke at the New America Foundation Negative Political Advertising Event on Friday, February 24, 2012 in Washington, DC

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    • Study: Negative campaign ads much more frequent, vicious than in primaries past

      Published in the Washington Post by T.W. Farnam on February 20, 2012

      If you thought you were living through a particularly nasty presidential primary season, turns out you

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    • Kantar Media’s Political Ad Spend Outlook Through Super Tuesday

      The January 31 Florida Republican primary kicked off “the next phase” of the presidential race—a phase that will be distinguished by tens of millions of dollars in advertising.  

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    • The Strategy Behind Political Ads

      By Ken Goldstein and Elizabeth Wilner for Politico on January 13, 2012

      Political advertising is our window into a campaign’s war room — the strategizing and decision-making

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    • Gingrich Seeks to Stall Romney Momentum With Abortion Attack Ads

      By Greg Giroux, Bloomberg on January 12, 2012

      After criticizing Mitt Romney in New Hampshire for his investment practices, one of the first attack ads aimed at the Republican

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    • Florida Will Reap Next Big GOP-Ad Windfall

      Published by Ana Radelat for Advertising Age on January 09, 2012

      As Winnowing Ground for Republican Field, State Could See as Much as $15M in TV Advertising.

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    • Latest Press

    • Kantar Media Launches Exclusive Look at the Record Volume of Advertising Behind...

      “Eye on New Members” provides all TV ads aired by, for and against Senators and Members serving...

       
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