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    The Campaign Media Analysis Group, a Kantar Media solution, is the exclusive source of buy, spend, and content analysis for political, public affairs and issue advocacy advertising.

    Archive
    • Why the Economic-Related Ads Look So Much Alike in Presidential Race

      Spots Are Indistinguishable Mashups of Stats, Headlines, Factory Workers

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    • Election Overview: More Ads, More Money -- Even More Transparency

      While Spending Is On Pace to Break Records, Fewer Markets Are Seeing Ads

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    • To Sway Voters, Tens of Millions Spent on Health Care Ads

      By Jen Christensen, CNN
      updated 11:25 AM EDT, Thu June 28, 2012

      (CNN) -- Political groups and campaigns hoping to sway voters on the health care issue have spent about $70

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    • Behind the Scenes of Political Ad-making


      June 12, 2012 (Fox News)       - Campaign Media Analysis Group President, Ken Goldstein, discusses the role of local spot

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    • Network Anchors for Romney?

      Campaign ads are making greater use of TV news footage.
      Is that a problem?

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    • Santorum’s Guerrilla Ad-war Enemy: Big States

      By Robin Bravender, Politico on March 25, 2012

      Rick Santorum and his allies have waged a guerrilla ad war on Mitt Romney, targeting TV buys where

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    • Pro-Romney PAC Killing Machine With Attack Ads

      By Heidi Przybyla, Bloomberg, on March 26, 2012

      One of the political ads airing in the run-up to the April 3 Wisconsin primary accuses Rick

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    • Kantar Media Reports President Obama’s Healthcare Law Inspires $262 Million In TV Advertising


      Critics outspend supporters by more than 3:1, little overlap between targeted audiences

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    • Washington Post's Campaign 2012 - Mad Money: Campaign Ads

      Watch the latest campaign ads in the 2012 presidential race and track ad spending during the primaries and general election.

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    • Romney Ads Appear in Academy Award Red Carpet Coverage as He Targets Women

      By Julie Bykowicz, Bloomberg, Mar 9, 2012

      In Ohio, Mitt Romney pitched his candidacy to women voters watching Hollywood starlets sashaying in floor-length gowns on the

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    • Latest Press

    • Kantar Media Launches Exclusive Look at the Record Volume of Advertising Behind...

      “Eye on New Members” provides all TV ads aired by, for and against Senators and Members serving...

       
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