Expertise
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Submit 2014 Rates Now
With a new media planning cycle fast approaching, we look forward to working with you to deliver 2014 rates to healthcare media buyers through MARS Medical Online. Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.
Click here for more information.
2013 Sources & Interactions Study Available
Kantar Media's Sources & Interactions Studies offer a detailed examination of healthcare professionals' online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more.
The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 21 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences.
Contact the Client Service team at [email protected] or 609.987.5579 for more information.
Visit our New Healthcare Blog
You'll find:
- Media usage of consumers and healthcare professionals
- Attitudinal and behavioral findings about brands and media
- Multimedia audience measurement data and ad intelligence
- Comments on related industry news
- White papers, infographics and more
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Expertise
Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.
MARS Consumer Health
Launched in 2001, MARS Consumer Health has provided marketers, ad agencies and the media with:
- Consumption information for both traditional and new media
- Detailed information for 70 ailment conditions including various treatment options
- Drug brand usage for over 500 Rx and over-the-counter remedies
- Extensive psychographic, attitudinal and behavioral information concerning pharmaceuticals and healthcare
- Consumer segmentation analyses on a syndicated and custom basis
Professional Health
Using the PERQ/HCI and MARS data and systems you've trusted for decades, our Professional Health solutions deliver research about effectively communicating with healthcare professionals.
- Audience measurement, including print readership and website traffic reporting
- Ad tracking
- Behavioral insight
- Custom research and analysis
- Web-based reporting, analysis, and media management software
We help marketers, agencies and media companies understand healthcare professionals' entire information inventory, from prescription pads and detailing to print publications, Websites and more.
Professional Markets Served
Medical/Surgical, Dental, Eyecare, Healthcare Business Management, Managed Care, Nursing, NP/PA, Pharmacy, Radiology, Veterinary
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Latest Press
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In the News
Pointlogic and Kantar Media Announce Dedicated Communication Planning Solution for Pharmaceutical Industry
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Contact Us
For more information on Kantar Media healthcare solutions:
MARS Consumer Health: (212) 991-6008
Professional Health: (609) 987-5579