Kantar Media Consumer Healthcare Research provides marketers, ad agencies and the media with consumption information for both traditional and new media; detailed information on ailment conditions (including various treatment options); drug brand usage for Rx and over-the-counter remedies; extensive psychographic, attitudinal and behavioral information concerning pharmaceuticals and healthcare; wellness and prevention and consumer segmentation analyses.

The MARS OTC/DTC Study provides:

• Category and product usage of more than 500 OTC and Rx brands
• Health-related data for 70 ailments including diagnosis, treatment options, physician interaction and brand request
• Knowledge about media usage including print readership of 100+ selected consumer and health-related magazines as well as television/cable viewing, radio listening and Internet usage
• Media effectiveness insights into actions taken as a result of healthcare advertising – such as discussing an ad, returning a free sample card or visiting a website
• Value of healthcare information sources beyond traditional media – doctor’s offices, pharmacists, in-store advertisements, etc
• An overall understanding of the health and wellness of the consumer and those who provide care to other family members
• Extensive demographic data as well as consumer attitudes and opinions about healthcare and pharmaceuticals
• A large sample of approximately 20,000+ respondents to provide stable and reliable information across categories and brands

Feel better about your research!
For more information on the MARS study contact Michele Deutschman at 212.991.6008.