Professional: Competitive Online Advertising Intelligence

    • Submit 2014 Rates Now

    • With a new media planning cycle fast approaching, we look forward to working with you to deliver 2014 rates to healthcare media buyers through MARS Medical Online. Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used by healthcare media decision makers.

      Click here for more information.

       

    • 2013 Sources & Interactions Study Available

    • Kantar Media's Sources & Interactions Studies offer a detailed examination of healthcare professionals' online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more.

      The Medical/Surgical edition, conducted every six months, reports on the media preferences and habits of more than 3,000 physicians across 21 specialties; annual studies provide similar perspective on Pharmacy, NP/PA, Eyecare, Dental, Radiology, Managed Care, and Hospital C-Suite audiences.

      Contact the Client Service team at [email protected] or 609.987.5579 for more information.

    • Visit our New Healthcare Blog

    • Kantar Media Healthcare Insights

      You'll find:

      • Media usage of consumers and healthcare professionals
      • Attitudinal and behavioral findings about brands and media
      • Multimedia audience measurement data and ad intelligence
      • Comments on related industry news
      • White papers, infographics and more

       

      Click here to visit the blog.

  • Professional: Competitive Online Advertising Intelligence

    Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.

    Professional: Competitive Online Advertising Intelligence

    Evaliant for Healthcare combines Kantar Media's market-leading technology for digital ad tracking with our professional health market expertise to target the advertisers, products and websites of greatest interest to our clients.

    Evaliant utilizes highly intelligent and dynamic proprietary spidering technology to capture a vast amount of advertising data from thousands of Internet sites (and over a million web pages) every day, including 200 leading websites targeted to physicians and other healthcare professionals.

    Find out:

    • Which pharmaceutical and device marketers are advertising on professional healthcare websites
    • What products are being advertised, during specific time frames, with what relative frequency
    • What ad creative is being used - ad sizes and formats - with links to the ads themselves and pages on which they've appeared

    Filter your results by:

    • Time frame (daily, weekly, monthly, quarterly, annually or within user-determined date ranges)
    • Total occurrences, new occurrences, unique occurrences
    • Parent company, advertiser, brand, product
    • User-defined competitive product sets or therapeutic classes
    • User-defined media groups, all professional health sites, or other sites across the Internet

    Deliverables:

    • Web-based reporting tool, for single users or your full team; annual subscription
    • Charter subscription rates available for this new service through the end of 2010!
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    • Contact Us

    • For more information on Kantar Media healthcare solutions:
      MARS Consumer Health: (212) 991-6008
      Professional Health: (609) 987-5579

      Contact Us