For over 35 years, our syndicated and custom readership methodologies have been the common currency for evaluating medical journal readership among healthcare professionals. By better understanding how medical professionals read certain publications, you can maximize the impact and cost-effectiveness of your media investments.

Benefits

• See how frequently and thoroughly healthcare professionals read their print publications
• Find out the probability of ad page exposure in a particular publications
• Evaluate publication performance using the most trusted, stable, projectable data
  available in the healthcare market

Features

• Readership metrics include
  • Average Issue Readers
    Number of specialists likely to read an average issue of the publication
  • Average Page Exposures
    Number of specialists likely to see an ad page in an average issue of the publication
  • Reading Frequency
    Percent of the sample who reported reading 1,2,3, or 4 of the last 4 issues of the publication
  • Reading Patterns
    Profile of readers by how thoroughly they read an average issue of the publication
  • Prescribing/Demographic Data
    Readership metrics can be filtered by prescribing data, drug adoption policy, “no see” doctors, and more
• Syndicated readership data for more than 50 specialties in 8 key segments:
  • Medical/Surgical
  • Pharmacy
  • Managed Care: Clinical Decision Makers
  • Eyecare
  • Dentistry
  • Radiology
  • Nurse Practitioner/Physician Assistant
  • Veterinary
• Custom readership studies available for publications and markets not covered by syndicated studies

Deliverables

• Trend charts on key metrics with 4 years of data, available by specialty
• Data tables, with readership details for all studied publications, available by specialty
• Journal Profiles on individual publications
• Ad hoc reports and custom data analysis
• Within the MARS analysis and scheduling system