print Terry Kent named Global CEO
New York, NY, March 11, 2013 – Kantar Media, which provides Internet, TV and radio audience measurement in 59 countries worldwide, has announced the formation of a Global Ad Intelligence sector.
The new sector will be overseen by Terry Kent, who has been named Global CEO. It will create a network that is a leading source of advertising monitoring services, providing data and insights from most every country in the world spanning from the U.S. to Europe, China, Latin America and Russia.
Kantar Media covers 96% of worldwide ad expenditures, monitoring some 411 million TV ad occurrences and 1.2 million new TV creatives annually in the $500 billion (USD) global advertising market.
In the U.S., the Global Ad Intelligence sector will include Kantar Media’s Intelligence, CMAG and Marx groups; as well as SRDS and Healthcare. It will also include global digital monitoring capabilities such as the recently acquired AdGooroo, a leading global provider of data and insights into paid search.
According to Kent, the new alignment is being created to help clients benefit from the global reach and resources of Kantar Media through comprehensive strategic advice and competitive intelligence that can be sourced worldwide.
“While the U.S. remains a distinct advertising and media environment, our clients are increasingly asking for a global perspective, which they need in order to make informed decisions,” says Kent. “As a global leader in strategic media advice and competitive intelligence, we are not only well positioned to provide that kind of assistance, but because of the comprehensive resources available to us, we can also lead and innovate to anticipate the needs of the industry moving forward.”
About Kantar Media
Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behavior and digital insights, to marketing effectiveness and online influence. Our experts currently work with 22,000 companies tracking 3 million brands in 50 countries. www.KantarMediaNA.com