Home › Business Units › Audiences › Press ›

Press

    • Featured Product: InfoSysRPD℠

    • InfoSysRPD℠ provides highly detailed analyses of audience viewing behavior. Customize your data sets and process multiple reports quickly and simulteneously. Now accesible on DIRECTView™  Learn More

    • Our Latest Research

    • Advanced Media Measurement in the Automotive Industry

      To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates. 

      Beyond Demographics Study 

    • Audience Matters Newsletter

    • Audience Matters is Kantar Media Audiences' global newsletter - a compilation of the latest insights unfolding across the global audience research industry.

      Sign Up 

  • Press

    Audiences

    Client Login

    Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.

    Archive
    • Kantar Media Launches Audience Advisor

      Advanced TV audience measurement service provides high-quality return path data projecting to a large national footprint, integrated with purchase behavior for key

      More
    • The Data Alliance And Fourthwall Media Announce Data Partnership Agreement

      FourthWall’s MassiveData Division to Provide Television Usage Data to Multiple WPP

      More
    • MEC Bravo Launches Tool Utilizing Kantar Media Television Audience Data to Measure the Influence of Media on Hispanic Consumer Purchasing Behavior

      Precision™ combines audience viewing behavior analysis from Kantar Media with Kantar

      More
    • Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data

      August 24, 2012 in AdExchanger, by David Kaplan

      Even if TV ads aren’t available for real-time bidding — but that’s only a few years away, right? –Kantar

      More
    • Saatchi & Saatchi LA and Team One To Use Kantar Media’s TV Audience Viewing Research Integrated with Auto Purchaser Data For Behavioral Segmentation of Car Buyer Tuning Behavior

      Media planning tool allows for advanced ROI analysis on behalf of automotive accounts

      More
    • Pursuit Channel Chooses Kantar Media’s DIRECTView™ Service For Audience Measurement and Insights

      Hunting and fishing television network using data integrated with HH attributes from

      More
    • Kantar Media and GroupM to Explore Value of Return Path Data Integrated With Other Data Sets for Defining Consumer Behavior

      First initiative will overlay purchase data from Kantar Shopcom with Hispanic audience tuning behavior licensed

      More
    • J.D. Power and Associates Announces Collaboration with Kantar Media to Enhance Media Analytics By Integrating Auto Retail Transaction Information with TV Audience Viewing Behavior

      Initiative to Yield New Insights for Automotive Advertisers

      More
    • Court Rules in Favor of Kantar Media and Denies TRA’s Bid for a Preliminary Injunction

       

      Cites Doubts About Validity of TRA’s Patent

      More
    • Nielsen To Integrate Set Top Box Data From WPP’s Kantar Media Into Local TV Audience Measurement

      New York, USA (July 25, 2011) – Nielsen, a global information and measurement company, and Kantar Media, a unit of Kantar, a leading

      More

    • Latest Press

    • Kantar Media Launches Audience Advisor

      Advanced TV audience measurement service provides high-quality return path data projecting to a...

       
      More

    • Audiences In The News

    • Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences...  - Beet.TV

       
      More