Expertise
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Our Latest Research
Advanced Media Measurement in the Automotive Industry
To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates.
Audience Matters Newsletter
Audience Matters is Kantar Media Audiences' global newsletter - a compilation of the latest insights unfolding across the global audience research industry.
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Expertise
Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.
Kantar Media Audiences enables decision-makers to confidently develop strategies for maximizing momentum and revenue in a multimedia market. Our granular insight helps advertisers, agencies, and TV Networks develop the strategies needed to successfully engage today's dynamic digital audiences.
For Advertisers and Agencies
- Bring your media research to a new level of detail with second-by-second ratings
- Measure the real impact of your product placement and advertising campaigns
- Develop the most cost-effective media planning and buying tactics
For TV Networks
- Empower your sales team with reliable ratings data to maximize inventory and increase revenue
- Demonstrate the value of previously unmeasured assets
- HD feeds
- Emerging networks
- Measure actual audience viewing behavior to inform future programming decisions, develop audience retention and promotional strategies
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Latest Press
Kantar Media Launches Audience Advisor
Advanced TV audience measurement service provides high-quality return path data projecting to a...
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