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    • InfoSysRPD℠ provides highly detailed analyses of audience viewing behavior. Customize your data sets and process multiple reports quickly and simulteneously. Now accesible on DIRECTView™  Learn More

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    • Advanced Media Measurement in the Automotive Industry

      To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates. 

      Beyond Demographics Study 

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    • Audience Matters is Kantar Media Audiences' global newsletter - a compilation of the latest insights unfolding across the global audience research industry.

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    Audiences

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    Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.

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    • Kantar Media and Experian Marketing Services Integrate Demographic Data with Viewing Behavior To Better Define and Target Audiences

      Initiative, part of Kantar Media’s Data Partner Program, will make possible segmentation of audience viewing behavior based on

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    • Kantar Media Launches RapidView™

      Media planning tool creates television audience profiles based on shopping behaviors

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    • Kantar Media Names Christman Director of New Business Development

      Former VP of Strategic Sales for CBS Radio to Lead Sales Efforts in Support of Return Path Data Products

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    • Google TV Ads To Integrate Return Path Data From Kantar Media’s DIRECTView™ Service

      National  Television Advertising Marketplace Will Use Set Top Box Data To Help Marketers Optimize Ad Buys As Part of Kantar Media’s Data Partner

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    • Kantar Media Announces Program To Integrate Return Path Data With Internal and External Data Sources for Enhanced Analytics

      Microsoft is first participant in Data Partner Program

      New York, NY, October 18 --

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    • Kantar Media Audiences Names Boehme Chief Research Officer

      Former Nielsen Advanced TV SVP to Oversee RPD Audience Measurement Research Services for North American Operations

      New York, NY, September 7 -- Kantar

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    • BabyFirstTV™ Extends Relationship With Kantar Media's DIRECTView™ Service

      Network utilizing advanced TV ratings analytics tool to gain insight into audience viewing behavior

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    • Kantar Media Launches InfoSysRPD℠

      Audience behavior analytics tool enables users to customize insights gained from Return Path Data; process

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    • Latest Press

    • MEC Bravo Launches Tool Utilizing Kantar Media Television Audience Data to...

      Precision™ combines audience viewing behavior analysis from Kantar Media with Kantar Shopcom...

       
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    • Audiences In The News

    • Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences...  - Beet.TV

       
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