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print Over 82 million Americans went online to research health and wellness information in the last 30 days. The MARS Online Behavior study can help you make better decisions when incorporating digital tactics into prescription and OTC marketing strategies.
Fielded as a re-contact among the MARS OTC/DTC Study respondents who access the Internet, the Online Behavior Study provides:
- Understanding of consumer opinions and behavior regarding the Internet as a health and wellness source.
- Insight into different types of digital media: from diet/nutrition sites and social media to ailment-specific resources and health-related mobile apps.
- Background into what prompts repeat visitors to websites and what information they need/trust.
- Which ailments consumers are researching online or offline and the patient they are researching for.
- The stage of the illness, and how that affects the sources they use for information, including: healthcare professionals, TV, magazines, online, doctor, print, etc.
- Direct links back to the core study to relate product usage, attitudes, media usage and behavior.