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Consumer: MARS Recontact Studies

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  • Consumer: MARS Recontact Studies

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    Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.

    Consumer: MARS Recontact Studies

    Whether it is for segmentation or a better understanding of specific consumer behavior, the MARS OTC/DTC Study can help you further extend your knowledge of the marketplace by developing and fielding a customized questionnaire. A recontact study can be an efficient way to append custom segmentations and get more specific data to guide your brand or campaign.

    A recontact study is appended back to the core MARS study so all media planning and behavior information in the MARS OTC/DTC dataset can be brought into your analysis.

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