Kantar Media’s Academic Suite is the source for advertising intelligence that provides your students with a 360º view for their marketing research projects. Kantar Media’s Intelligence & SRDS have joined to create a new Academic package that combines our crafted expertise in educational needs.

Basic Edition

• SRDS Access – Universal online access to profiles, contacts, and rates for thousands of media properties including business, consumer, news paper, radio, and TV media
• Intelligence’s Ad $ Summary – Custom advertising expenditure report for 18 media in a PDF

Advanced Edition
Basic Edition Plus…

• SRDS Local Market Audience Analyst - Online service featuring data on 200+ Experian^© Simmons^SM lifestyles and industry-standard Nielsen Claritas PRIZM segments
• Intelligence’s Ad$pender™ - A fast, top-level summary of the multi-media advertising marketplace
• SRDS Out-of-home and digital media

Benefits for Professors and Students

• Latest Advertising Data – Fast and reliable data that allows for accurate advertising measurements such as Total Rating Points, Cost Per Rating Point, Cost Per Thousand, and more
• Granular Information – Drill down data by DMA, state, or zip code to reach your optimal target market
• Easy-to-use Platforms – Easily download, print, generate reports, and populate spreadsheets and flowchart programs
• One-stop Service – No need to shop around for different programs, the Academic Suite has everything your students need to develop a marketing plan individual students and classrooms

Features

• 10,000+ Websites listed
• Built-in IP Access and Browser-based capabilities
• SRDS Tablet Media Library – 300+ apps that accept ads
• Integrated Website Audience Metrics including website analytics and online behavioral data (by Compete, Nielsen NetView, and Google’s DoubleClick Ad Planner)