NewspaperAdvisor™

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  • NewspaperAdvisor™

    Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties. Intelligence’s tracking technologies in creative occurrence, expenditure, and executions provide industry professionals with valuable insights to help grow their business.

    NewspaperAdvisor™

    NewspaperAdvisor is the newspaper advertising tracking tool for industry professionals in media sales and research. Monitor the latest trends in the print newspaper ad industry without sifting through hundreds of newspapers. NewspaperAdvisor does the work for you, alerting you to new creatives rapidly after initial occurrence.
     
    Benefits

    • Stay up-to-date on the latest print newspaper ad trends, on your time schedule 
    • Analyze competing media plans to identify growing market opportunities
    • Use the latest creative occurrence to respond fast and effectively to competitors

     
    Media Coverage
     
    Tracks ad activity across newspaper media: 

    • Local
    • National 
    • Sunday
    • Syndicated

    Allows data access by:

    • Media type
    • Media property 
    • Advertiser

     
    Deliverables

    • Web-based for anytime, anywhere access
    • 150+ newspapers tracked across the country
    • Full run, part run, & total newspaper distribution available 
    • Day of week break out filters offered for: daily, Sunday, daily and Sunday, none
    • Run reports for strictly ads, strictly inserts, or both
    • Historical database through 1999
    • Latest Press

    • Pappachen Named EVP of Strategy and Business Development for Kantar Media’s...

      To head Global Ad Expenditure operations New York, NY August 15, 2013 – Kantar Media, the leading...

       
    • Intelligence In The News

    • U.S. Ad Spending Grows Fifth Quarter in a Row... But Pace of Growth is Slowing – up 4.4% to $32.5 billion. - Forbes

       
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