Kantar Media Audiences has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insights

Benefits

• Measure viewing patterns for all channels, including previously unreported, emerging, ethnic and HD networks
• Analyze second-by-second ratings to determine creative and promotional wear-out levels
• Evaluate commercial tune-away by defining your own retention metrics

Features

• 300,000+ digital households
• 350+ channels
• Linear viewing
• Second-by-second commercial ratings
• Ad occurrence data

Deliverables

• Easily turn data from hundreds of thousands of homes into clear and actionable insights
• Manage your workflow to access the intelligence you want through a customizable interface and graphical reporting options
• Save time and multitask by scheduling several reports at once