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DIRECTView™

    • Featured Product: InfoSysRPD℠

    • InfoSysRPD℠ provides highly detailed analyses of audience viewing behavior. Customize your data sets and process multiple reports quickly and simulteneously. Now accesible on DIRECTView™  Learn More

    • Our Latest Research

    • Advanced Media Measurement in the Automotive Industry

      To show the rich understanding of consumer behavior you can gain with advanced measurement, Kantar Media performed a detailed analysis of historic RPD tuning data combined with household-level automotive sales data from J.D. Power and Associates. 

      Beyond Demographics Study 

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  • DIRECTView™

    Audiences

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    Kantar Media Audiences has a proven global track record with audience research services across 59 countries. Through advanced research and analysis into viewer behavior, Kantar Media is setting the standards for any Return Path Data (RPD) methodology by re-defining and broadening audience measurement.

    DIRECTView™

    DIRECTView captures Return Path Data (RPD) clickstream from 
    DIRECTV’s digital TV set-top boxes to provide transparent and accurate TV audience ratings that reflect the true programming, advertising and interactive services consumed by viewers.

     

     

    Benefits

     

    • Implement the best programming decisions – monitors competitive trends and protect your business through in-depth marketplace analytics
    • Maximize advertising sales opportunities -  improve your sales team’s prospecting and accountability with current clients
    • Increase  your competitive edge - Richer data helps you reduce churn, protect your business and monitor competitive trends

     Features

     

    • 100,000 national DIRECTV households projectable to 17 million households
    • 350+ channels
    • Live and time-shifted viewing
    • Second-by-second commercial ratings

    Deliverables

     

    • Easily turn data from hundreds of thousands of homes into clear and actionable insights
    • Manage your workflow to access the intelligence you want through a customizable interface and graphical reporting options
    • Save time and multitask by scheduling several reports at once

     

     

    DIRECTView, the DIRECTView Logo and DIRECTV are trademarks of DIRECTV, LLC.

    • Latest Press

    • Kantar Media Launches Audience Advisor

      Advanced TV audience measurement service provides high-quality return path data projecting to a...

       
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    • Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says George Shababb, President of Kantar Media Audiences...  - Beet.TV

       
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